Social Media Campaign Deposes Plastic Pop Music Marketing : Raging The Social Media Machine | Between the Lines | ZDNet.com

Raging The Social Media Machine | Between the Lines | ZDNet.com:

"Some members of the British public were getting a little peeved off with the Christmas Number One being over-taken by this X Factor marketing machine, so much so that they coordinated a Facebook campaign to unseat X Factor’s Joe McElderry with the classic expletive-filled Rage Against The Machine song Killing In The Name. Not only was the campaign a challenge to the ruling pop patriarch, but it also sought to unify the voices a disgruntled music-loving community in the UK that traditionally had no means to get their message out."